Digital analytics lets you analyze data across ads, videos, social tools, websites, tablets, smartphones, and more to get a complete view of customers.

As the leader in Marketing Mix Modeling, Marketing Management Analytics (MMA) helps CFOs and CMOs understand and optimize their marketing investment ROI.

Big Data Analytics – Advanced Analytics in Oracle Database Disclaimer The following is intended to outline our general product direction. It is intended for information

A blog about DBMS (database management) and analytic technologies — especially disruptive ones — by Curt Monash, the industry’s premier analyst.

HIMSS Analytics offers Maturity Models and advisory services to assist healthcare providers in achieving best in class rankings that will move the industry forward to

The CRM and database marketing courses offered by the DMA include CRM or database marketing. Learn CRM or database marketing from industry experts at DMA.

In-database analytics is a scheme for processing data within the database, avoiding the data movement that slows response time.

Understand what marketing analytics is and how it can help you gauge the success of your marketing programs, and get insights on how to use it successfully.

Marketing Analytics includes performance data and ROI stats to ensure you’re getting the most out of each marketing dollar. Learn how to implement and profit from

Oracle Advanced Analytics extends the Oracle Database into a comprehensive platform through two major components: Oracle R Enterprise and Oracle Data Mining.